Emily's Resume

A digital strategist with a passion for solving complex UX puzzles to achieve business results. Demonstrated agency and in-house expertise resulting in increased conversion, reduced errors, and customer satisfaction.

Experience

2020-Present

Principal UX Designer

Cricket Wireless

I lead cross-functional teams and cross-scrum team projects to create global changes, collaborative enterprise initiatives, and support the creation of Cricket’s first design system and Figma libraries. I’ve been embedded as a product owner or product designer for multiple teams across digital experience, and mentor junior designers.I create prototypes, engage in user testing, consult on strategy, lead design thinking sessions, and help teams go from MVP to future vision and back.

Key Projects: Design system, Figma libraries, Global Navigation, Site Architecture, Checkout Redesign, UX Persona creation, Halo Login, PayPal integration, Payment error mitigation

2012-2020

Lead UX Designer

AT&T Mobility L

Led the UX Strategy for AT&T’s B2B customer portal in a SAFE Agile environment, helping scrum teams identify business problems and cross-platform dependencies. Gathered data and proposed accessible, user-friendly design solutions. Adapted the FirstNet print branding guide to a digital style guide. Supported marketing team by creating banners, landing pages, social media and device assets. Supported Apple device launches and created device river page developer documentation template for accessiblility. Assisted with the creation and documentation of AT&T Premier’s pattern library. Reviewed vendor-created microsites for branding compliance.

Key Projects: FirstNet Subscriber Paid Digital Flow, FirstNet digital style guide, Premier Shopping Cart User Research, Apple product launches 2012-2018

2011-2012

Web & App Designer

Rare Medium, Atlanta

2009-2011

Designer

Edelman

Created website designs for the Viceroy Hotel Group, The Leela and The Ritz-Carlton. Lead designer for Publix website and assisted with mobile app design.

Designed in web, print, and social media for multiple brands including Starbucks, eBay, GE, Merial, Syniverse, Georgia-Pacific, and PGI.

Education & Skills

MFA

Savannah College of Art & Design

Advertising Design

Flagler College

Majors: Graphic Design and Public Relations

Minor: Advertising

Scrum.org Certifications

Professional Scrum with User Experience I (PSU I) Professional Scrum Product Owner I (PSPO I) Professional Scrum Prodcut Owner II (PSPO II) Professional Agile Leadership- Evidence-Based Management (PAL-EBM)

Software